Tuesday, June 17, 2008

Back Burner Activism

Since I have science to back me up when I say that sexist jokes are, in fact, not only unfunny but damaging, I don't really give a shit if people label me as a humorless feminist when I say that this advertisement for the Planet Green television network is sexist. It stars Ludacris and Tommy Lee trying to one-up each other when it comes to conservation. At one point Ludacris says:

You know the hotel we're staying at? Remember the hot tub, right? I filled it up with all women instead of water -- saved 150 gallons.

I know that this is supposed to be a joke, but this commercial joins basically everything that PETA does by putting women's dignity on the back burner to promote another cause. Don't get me wrong. I'm all for animal welfare and protecting the environment. But I know how to support these causes without treating women like objects. I recognize that animal cruelty, the destruction of our environment, and the second-class status of women are not mutually exclusive. Is it a surprise that there's a link between domestic violence and animal abuse, or that Mother Nature or Mother Earth gets no respect for everything she does for us (like give us life and provide us with food)? As much as I would love to, I don't really expect Planet Green or PETA to realize that the way we treat women, animals, and the environment intersect and that we can achieve all of our goals much easier if we join forces. But is it really that difficult to go 30 seconds without making a sexist joke?

No comments: